We were in charge of regularly maintaining the Carolina Spark Magazine online content, including maintaining the website to be updated with the most recent edition's articles, an online version of the magazine, and any other needs to upkeep the website.
I NEED TO UPDATE MY WEBSITE!
Maintaining the website resulted in more traffic year by year, increasing brand awareness, magazine ad clients, and interest in submitting an inspirational story for the magazine itself. This both met the initial goals of the website and kept growing throughout every campaign. Since 2021, we had doubled yearly average visits, reduced poor user experience, and increased page views per user.
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MAGAZINE Social Media Management
With the Carolina Spark Magazine social media, we were in charge of creating content, maintaining a consistent posting schedule, creating graphics, reporting analytics, and maintaining organic engagement with our audience. In 2023, we were able to achieve positive growth in Followers, Reach, and Visits to our Facebook and Instagram profiles over the course of a year.