HELPING CREATORS, INNOVATORS + CHANGE-MAKERS BUILD THEIR BRANDS
Creating a logo is so easy. Anyone can do it. But have you built a strategic, well-thought out, dynamic brand? That’s hard. Do you want to set yourself a part, or just be part of the noise?
Let’s talk about the bigger picture - not just a logo. Your brand is essentially what generates profit in your business. Your target audience wants to like, know, and trust you. Your investment in the backbone of your business is what will build you, grow you, and maintain you.
Stop chasing opportunities & start attracting opportunities by making yourself LOOK like the top dog you are.
DO YOU KNOW HOW TO STAND OUT AGAINST YOUR COMPETITION?
OUR BRANDING PROCESS
PHASE 1: PREPLANNING
DISCOVERY CALL: Let's talk about your business! We want to learn more about your business, how you work, and what makes you tick. Discussions about what kind of project you want, your timeline, and the goals for your business will take place in this preplanning stage.
PROPOSALS: We will send you a custom proposal based off of our Discovery Call conversations. This document will entail our intended process to meet your goals, your quote, and our recommendations on what to move forward with.
CONTRACTS: Once the proposal is accepted, contracts will be sent out for signatures and a deposit will be due by your start date.
TLDR Version:
Phase 1: Preplanning & Contracts.
Phase 2: Concepts, Research & Design.
Phase 3: Refining & Finalizing.
Phase 4: Delivery of Files
PHASE 2: CONCEPTUALIZATION
RESEARCH: We do research based on your target market, competitors, and brand mission, vision, and characteristics. We will develop concepts based on our findings and develop a moodboard and/or styleboard, sketches, and ideas for your brand.
CONCEPTS: We take the research assets to be able to develop concepts for you to choose from. These will set the standard of your visual brand by including thought-out color palettes, fonts, and aesthetic for your company collateral. Your chosen direction will then be fine tuned in the next phase of our process.
INTENTION IN DESIGN: We provide you a presentation detailing our thoughts on our process. This can be presented to you via virtual call or a recorded video, as well as provided in a PDF format. We will include everything we came up with, as well as mockups to show you what your logo and variations would look like in a realistic setting.
PHASE 3: REFINING
FEEDBACK & FINE-TUNING: By providing us feedback during our revision stages, we will be able to better develop a brand that feels like YOU! We provide up to two revisions, but are able to go into more if they're necessary. Your feedback will then start to fine-tune your selected concept to prepare for finalization. If you've selected to get more branded assets built in addition to your brand suite, we start these now.
FINALIZING: Almost done! Once approved, your logo is ready to be prepped in all color variations, fonts, logo variations, etc. We then develop your Brand Style Guide, a document that details all the things you need - fonts, color scheme & their appropriate codes, color compliancy usage, and more! This really seals the deal and ensures your brand will look consistent no matter who designs for you!
PHASE 4: delivery
After the final payment has been received, we will deliver all your files via Google Drive, including:
- PNG, EPS, SVG, files in every color variation and composition needed
- Additional brand files, if applicable
- Brand style Guide full of logo usage, terminology glossary, color codes, logo variations, font choices and their alternatives, and more!
